Royal College of Art graduate, designer and innovation consultant, Simon is Director of the Centre for Competitive Creative Design at Cranfield University and Chair of Creative Design. His work has been exhibited in the Design Museum in London, the Axis Gallery in Tokyo and the Pompidou Centre in Paris among others. His work has been published in major design journals internationally in Europe, Asian and North America. One of his co-products – the Pinch Pull bag dispensing unit – is used in Tesco and Sainsbury’s by over 10 million people a week. He has worked nationally and internationally promoting the role and use of design with organisations such as the Design Council, Industrial Design Society of America, Korean International Design Promotion and the Hong Kong Design Centre. Simon specialises in helping companies improve and develop their design capabilities and business performance. He has extensive experience of working in Europe, North America, South America and Asia for local and global brands. He is currently undertaking research into social enterprise and “bottom of the pyramid” innovation in Africa and India.