Joe is Co-director of Vexed Generation Clothing Ltd discussing social issues via socially responsive garment and product design. He has also co-founded Catweasle Recycled Clothing championing recycled/eco design practice in the early 1990s. He has led the management/design work package with European consortium “Digitex”, as well as lecturing at BA Fashion/Textiles, BA Fashion Futures at University of East London. Joe has collaborated as a researcher with DACRC on various projects, including developing the Bikeoff design resource.